Andy McCoy Race Cars
Project Role
UX research, UI Design, Conduct interviews, wireframing both paper and digital, low and high-fidelity prototyping, determined usability through heatmapping and recordings.
Target Audience
Predominatly male between the ages of 25-66. Ideal customer is between ages of 45-66 and has a household income of 100k. This was determined through an onsite survey.
Key Challenges
Create an easily navigable site that has over 1500 products. For SEO purposes no item should be more than three clicks from the home page.
Research Study
Users wanted to be able to order quickly and be able to search the inventory. Products needed to be categorized according to user preferences.
Tools Used
Figma
Google Analytics
Microsoft Clarity
Divi Builder
Information Architecture
Initial Design Concepts
Wireframes
Low-fidelity wireframes were created in Figma
Research Findings
With Google Analytics we were able to determing that 56% of users were mobile and developed a mobile first strategy.
Microsoft Clarity heatmaps were used to tweak designs according to user interactions.
High Fidelity Prototype
To speed production high-fidelity prototypes were built with Divi builder in a staging environment.
Impact:
Sales have increased and users have doubled.
What I learned:
While designing this website I learned to ask how people are using the site before designing. I was able to avoid mistakes by determining users were mostly mobile users and design according to their unique needs.