Moe’s Pizza App
Project Role
UX research, UI Design, Conduct interviews, wireframing both paper and digital, low and high-fidelity prototyping, conducted usability studies, accounting for accessibility, and iterated on designs.
Target Audience
Busy pizza patrons who would like to order their Moe’s Pizza quickly on a smart phone.
To understand Moe’s customers I conducted interviews and created empathy maps. Our primary customer was identified as parents of young children who were busy with work.
Key Challenges
Create a user interface that presents all the pizza topping choices in a easy to comprehend format.
Research Study
Users wanted to be able to order quickly by scanning their choices with few prompts.
Initial Design Concepts
Wireframes
Research Findings
High Fidelity Prototype
Link to High Fidelity Prototype
Impact:
The app helps users feel like Moe’s Pizza really thinks about how to meet their needs.
What I learned:
While designing this conceptual app for Moe’s Pizza, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.