Moe’s Pizza Website
Project Role
UX designer leading the app and responsive website design from conception to delivery, conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
Target Audience
Our primary customer was identified as parents of young children who were busy with work.
Key Challenges
Moe’s has a lot of topping choices which can be overwhelming when ordering a pizza. Present a wide variety of pizza toppings choices to their customers without confusing the ordering process.
Research Study
To understand Moe’s customers I conducted interviews and created empathy maps.
Initial Design Concepts
Wireframes
User Testing Results
High Fidelity Prototype
Link to High Fidelity Prototype
Impact:
Support a small pizza business engage and retain customers
What I learned:
Through this conceptual project I learned that reiterations and research are key to a great functioning website